Dampak Konten Visual Anomali Terhadap Nilai Karakter Anak Kelas B di PaudQu Al-Mansyur Abdurahman

Abstract

The development of digital technology has reshaped how young children interact with media, especially through exposure to visual content that does not always align with their developmental stages. This study aims to explore the impact of anomalous visual content on the character development of children in Class B at PAUDQU Al-Mansyur Abdurahman. A qualitative approach with a case study method was used, incorporating observation, interviews, documentation, and content analysis. The findings reveal that children who frequently view anomalous visual content—such as Tung Tung Sahur, Ballerina Cappucina, and Cappucino Assassino—show notable changes in aspects of honesty, independence, discipline, empathy, respect, and responsibility. These contents feature hyperactive and illogical visuals, lacking moral messages appropriate to children’s developmental stages. Theoretical analysis based on Jean Piaget, Bandura, Chomsky, Vygotsky, and brainrot theory suggests that such exposure can interfere with the internalization of moral values, leading to impulsive and less empathetic behavior. The study concludes that the active involvement of parents, teachers, and policymakers is crucial to guide children's engagement with digital media. Media literacy and value-based character education must be instilled early to help children grow with strong and healthy character traits.